![]() In 2000, he published “ The Tipping Point” which became an instant success. He has worked for “The New York Times” since 1996. Malcolm Gladwell is an English-born Canadian author. Named one of the best books of the decade, “The Tipping Point” is one of those few scientific works which may act as a shortcut for the general reader to the complicated world of scholarship.ĭon’t read it only if you want to be left behind. He is another one of those few scientists whose words both matter and resonate among the general public. ![]() So, not knowing Malcolm Gladwell today is not too dissimilar from not knowing, say, who Stephen Hawking is. Suddenly, the “New York Times” staff writer became a name, and that name soon ended up on the cover of four more bestsellers in the two decades which followed. ![]() “The Tipping Point” was Gladwell’s 2000 debut and, just like many before us have noted, it was, ironically, the tipping point of his career. Who Should Read “The Tipping Point”? And Why? Because, just like avalanches, after they reach a certain tipping point, events suddenly turn into trends.Īnd there are numerous examples which prove this. In his opinion, disruptions happen all the time and they spread around like viruses. ![]() However, Malcolm Gladwell is more a butterfly-effect kind of a sociologist. For example, there are internal mechanisms which regulate if the name of a certain actress will become a popular choice among parents or not. ![]() Some say that significant changes don’t happen abruptly. 14 min read ⌚ How Little Things Can Make a Big Difference ![]()
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